To enable the learner to critically evaluate the importance of effective environmental analysis and market segmentation to achieving a superior customer and competitor focus.
To enable the learner to analyse the role of marketing management theories to compete effectively in the business environment.
To enable the learner to critically assess emerging marketing concepts in an ever changing business environment.
To assist the learner in understand the role of marketing management in modern business
To enable the learner to apply marketing theories and practices to the marketing environment of product and service companies.
Module
Marketing Management (6N4188)
Progression
N/A
Fee
€25
Career Options
N/A
Entry Requirements
Basic computer experience desirable. Learners will be subject to an online assessment.
Frequency
Commencing January February 10th, 2022
11am to 3:30pm, every Monday for 14 weeks.
Contact
Maura Burke on 057 9349424 or email mburke@loetb.ie
Hotel & RestaurantThursday April 15th, available from 4pm onwards
SportsThursday April 15th, available from 4pm onwards
BusinessThursday April 15th, available from 4pm onwards
Applied Social Studies with SNAWednesday April 14th, available from 4pm onwards
Early Childhood Care & EducationWednesday April 14th, available from 4pm onwards
Nursing Wednesday April 14th, available from 4pm onwards
Healthcare SupportWednesday April 14th, available from 4pm onwards
Computer Networks with SoftwareTuesday April 13th, available from 4pm onwards
Sustainable Construction TechnologyTuesday April 13th, available from 4pm onwards
Engineering TechnologyTuesday April 13th, available from 4pm onwards
Applied ScienceTuesday April 13th, available from 4pm onwards