Castle Buildings, 3rd Floor, Tara Street, Tullamore, Co. Offaly R35 E9K8 | Tel: (057) 9349424 | Email: tullamore@loetb.ie

Course Description

The objectives of this module is as follows:

  • To enable the learner to critically evaluate the importance of effective environmental analysis and market segmentation to achieving a superior customer and competitor focus.
  • To enable the learner to analyse the role of marketing management theories to compete effectively in the business environment.
  • To enable the learner to critically assess emerging marketing concepts in an ever changing business environment.
  • To assist the learner in understand the role of marketing management in modern business
  • To enable the learner to apply marketing theories and practices to the marketing environment of product and service companies.

Module

Marketing Management (6N4188)

Progression

N/A

Fee

€25

Career Options

N/A

Entry Requirements

Basic computer experience desirable. Learners will be subject to an online assessment.

Frequency

Commencing January February 10th, 2022

11am to 3:30pm, every Monday for 14 weeks.

Contact

Maura Burke on 057 9349424 or email mburke@loetb.ie


Hotel & RestaurantThursday April 15th, available from 4pm onwards

SportsThursday April 15th, available from 4pm onwards

BusinessThursday April 15th, available from 4pm onwards

Applied Social Studies with SNAWednesday April 14th, available from 4pm onwards

Early Childhood Care & EducationWednesday April 14th, available from 4pm onwards

Nursing Wednesday April 14th, available from 4pm onwards

Healthcare SupportWednesday April 14th, available from 4pm onwards

Computer Networks with SoftwareTuesday April 13th, available from 4pm onwards

Sustainable Construction TechnologyTuesday April 13th, available from 4pm onwards

Engineering TechnologyTuesday April 13th, available from 4pm onwards

Applied ScienceTuesday April 13th, available from 4pm onwards